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Unlocking Local Service Ads: The Secret Lead-Gen Tool with James Donovan

By Candy Messer

Are you an accountant tired of expensive ads that don’t convert? Discover how Local Service Ads can revolutionize your lead generation strategy — and why most firms don’t even know about them. #LeadGeneration #AccountingMarketing #LocalServiceAds #DigitalMarketing #SmallBusinessGrowth #GoogleAds #MarketingStrategy  

Key Moments

  • 0:02 – Intro to the episode and guest 
  • 1:10 – What are Local Service Ads (LSAs)? 
  • 2:58 – Why LSAs outperform social media and SEO 
  • 4:31 – DIY LSA setup advice for beginners 
  • 7:55 – LSAs vs. other digital ad types 
  • 9:41 – Cost breakdown and pay-per-call model 
  • 13:19 – Filtering unqualified leads and rating calls 
  • 17:57 – Setup timeline: going live in 2-3 weeks 
  • 21:35 – Visibility: How to stand out and get calls fast 
  • 24:30 – James’s offer and contact info 
  • 25:45 – Success story: $130K in 50 days using LSAs 

Key Notes 

  • LSAs offer high-intent inbound calls vs. passive clicks on websites or social media. 
  • Only pay when you receive a call, not for impressions or clicks. 
  • Quick setup, though some Google verification hoops apply. 
  • Best suited for firms with broader client acceptance (not niche-only like construction). 
  • Costs range from $70–$100 per call, but quality is typically higher than PPC or lead forms. 
  • Responsiveness, reviews, and local radius greatly affect ad visibility. 
  • Real success story: $130K closed in 50 days from implementing LSAs. 

Website https://accountingleadsnow.com/ 

https://www.linkedin.com/in/jamesbdonovan

https://www.facebook.com/jamesdonovanntm

https://www.instagram.com/jamesdonovanmarketing

https://www.youtube.com/@AccountingLeadsNow

Offer 

  • Free consultation or call to explore how LSAs can grow your business 
  • 📅 Book a call: https://accountingleadsnow.com/ 

Meet James 

James Donovan is the founder of Accounting Leads
Now & Nine Two Media, a marketing firm dedicated
to helping accountants and fractional CFOs scale their
businesses and attract high-value clients. Known for
his innovative strategies using LinkedIn and Local
Service Ads, James transforms how financial
professionals grow and position themselves as
industry leaders.